Company News, Marketing News

Air Wick Rolls Out New Campaign

'Home is in the Air' features a military family.

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By: Christine Esposito

Editor-in-Chief

Air Wick is rolling out its new brand campaign, Home is in the Air, billed by the RB brand as a “heart-warming short film” featuring a military family of eight. The film, inspired by the important role that scent plays in creating an atmosphere at home, tells the story of how one adored father stationed overseas was brought closer to home for holidays.  In the video, Air Wick captures three defining scents of The Feller family home – from a broken-in baseball glove to a cozy fire wh...

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